If you’re looking for more detailed data or you want to determine different sort of engagement (like engagement rate by reach or engagement rate by impressions), download our free spreadsheet calculator that will do the math for you.
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formulas These are the most typical solutions you’ll need to calculate engagement rates
on social networks. 1. Engagement rate by reach (ERR): most common This formula is the most common way to compute engagement with social networks content. ERR measures the portion of people who chose to communicate with your content after seeing it.
Use the very first formula for a single post, and the second one to compute the average rate throughout multiple posts.
ERR = total number of engagements per post/ reach per post * 100
To determine the average, accumulate the all the ERRs from the posts you want to typical, and divide by number of posts:
Typical ERR = Overall ERR/ Total posts
In other words: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%
Pros: Reach can be a more accurate measurement than follower count since not all your fans will see all your content. And non-followers may have been exposed to your posts through shares, hashtags, and other means.
Cons: Reach can change for a variety of reasons, making it a various variable to control. A really low reach can lead to a disproportionately high engagement rate, and vice versa, so be sure to keep this in mind.
2. Engagement rate by posts (ER post): finest for particular posts
Technically, this formula determines engagements by followers on a specific post. To put it simply, it’s similar to ERR, other than instead of reach it tells you the rate at which followers engage with your content.
A lot of social networks influencers compute their typical engagement rate in this manner.
ER post = Overall engagements on a post/ Total followers * 100
To compute the average, add up all the ER posts you want to average, and divide by number of posts:
Average ER by post = Total ER by post/ Overall posts
Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%
Pros: While ERR is a better method to evaluate interactions based upon how many people have seen your post, this formula replaces reach with fans, which is normally a more stable metric.
In other words, if your reach changes often, use this method for a more accurate step of post-by-post engagement.
Cons: As discussed, while this may be a more unwavering method to track engagements on posts, it does not always offer the full picture given that it doesn’t represent viral reach. And, as your follower count increases, your rate of engagement could drop off a little.
Make sure to view this stat together with fan growth analytics.
3. Engagement rate by impressions (ER impressions): best for paid material
Another base audience metric you could choose to measure engagements by is impressions. While reach procedures the number of individuals see your material, impressions track how often that material appears on a screen.
ER impressions = Overall engagements on a post/ Total impressions * 100
Average ER impressions = Overall ER impressions/ Overall posts
Pros: This formula can be beneficial if you’re running paid material and require to examine effectiveness based on impressions.
Cons: An engagement rate formula that uses the number of impressions as the base is bound to be lower than ERR and ER post equations. Like reach, impression figures can likewise be irregular. It might be a good concept to utilize this approach in combination with reach.
Read more about the distinction between reach and impressions.
4. Daily engagement rate (Everyday ER): best for long-term analysis
While engagement rate by reach steps engagement versus optimal exposure, it’s still excellent to have a sense of how often your fans are engaging with your account every day.
Daily ER = Total engagements in a day/ Total fans * 100
Typical Day-to-day ER = Overall engagements for X days/ (X days * fans) * 100
Pros: This formula is a great way to assess how typically your followers communicate with your account every day, rather than how they connect with a particular post. As an outcome, it takes engagements on new and old posts into equation.
This formula can also be tailored for particular use cases. For example, if your brand only wants to measure daily comments, you can adjust “total engagements” accordingly.
Cons: There’s a fair quantity of room for mistake with this technique. For example, the formula doesn’t represent the truth that the exact same fan might engage 10 times in a day, versus 10 fans engaging when.
Daily engagements can also differ for a number of reasons, including the number of posts you share. Because of that it might be rewarding to outline everyday engagement versus number of posts.
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5. Engagement rate by views (ER views): best for video
If video is a primary vertical for your brand, you’ll likely need to know how many individuals pick to engage with your videos after enjoying them.
ER view = Overall engagements on video post/ Overall video views * 100
Typical ER view = Total ER view/ Overall posts
Pros: If one of your video’s objectives is to produce engagement, this can be a great way to track it.
Cons: View tallies often consist of repeat views from a single user (non-unique views). While that viewer may enjoy the video numerous times, they may not necessarily engage numerous times.
6. Cost per engagement (finest for determining influencer engagement rates)
Another useful equation to contribute to your social networks toolbox is cost per engagement (CPE). If you have actually chosen to sponsor content and engagement is an essential goal, you’ll wish to know just how much that financial investment is settling.
CPE = Total amount spent/ Overall engagements
Most social networks advertisement platforms will make this computation for you, together with other object-oriented calculations, such as cost-per-click. Make certain to examine which interactions count as engagements, so you can be sure you’re comparing apples to apples.
How to compute engagement rate immediately
If you’re tired of computing your engagement rate manually, or you’re merely not a mathematics person (hi!), you may wish to think about using a social networks management tool like SMM Panel. It permits you to examine your social networks engagement throughout social media networks from a high level and get as detailed as you want with customized reports.
Here’s an example of what looking at your engagement information in SMM Panel appears like:
Try for free for 30 days Besides revealing you your total post engagement rate, you can also see what kinds of posts get the highest engagement (so you can make more of those in the future), and even how many individuals visited your site.
In SMM Panel reports, it’s extremely simple to see how many engagements you got over an amount of time, what is being counted as an engagement for each network, and compare your engagement rates to previous time periods.
Pro idea: You can arrange these reports to be created immediately and remind yourself to check in as often as you desire.
A great perk is that with SMM Panel, you get to see when your audience is more than likely to engage with your posts– and arrange your content accordingly.
What is a good engagement rate? Most social networks marketing experts agree that a good engagement rate is between 1%to 5%. The more fans you have, the harder it is to attain. SMM Panel’s own social media group reported an average Buy Instagram Verification Badge engagement rate of 4.59% in 2022 with 177k followers.
Now that you know how to track your brand’s social networks engagement, checked out how to boost your engagement rate.
Usage SMM Panel to track and improve engagement rates across all your social media channels. Try it free today.