Social media RFPs (requests for propositions) are the beginning locations for many effective social media strategies, projects, and partnerships.
In fact, a social media RFP design template is the starting location. Producing a great RFP for social networks marketing services isn’t easy, after all.
Write something too vague, and you’ll be sifting through unhelpful applications.
Leave too many questions unanswered? You’ll invest all your time composing prolonged responses to e-mails from interested suppliers.
Whether you’re a firm or vendor, what you leave a social media RFP depends on what you put into it. So why not utilize a tried-tested-and-true social media RFP design template to set your project or brand off on the ideal foot?
Reward: Get the free social media RFP design template to produce your own in minutes and discover the best agency to help you accomplish your goals.
What is a social networks RFP?
Here’s some essential marketing vocab for you: RFP stands for “ask for proposition.”
A social media RFP is an open call for pitches, whether for a one-off task or a longer-term collaborative relationship. It can be put out to social media marketing agencies or specific specialists.
Your RFP for social networks marketing services might do the following:
- lay out a specific task or need your company wishes to address (for example, the promo of a limited-edition line of belts for dogs)
- invites agencies, management platforms, or other suppliers to pitch general imaginative ideas or services for your brand name as a whole
The RFP process offers a method for a business to vet ideas and companies before committing to a significant collaboration or long-lasting contract. Why wouldn’t you want to scope out your alternatives before locking one down?!
An excellent RFP for social media management services need to provide background, explain the job and its goals, and spell out bidder requirements.
That being stated, it’s a delicate balance in between offering info and oversharing. The art of an RFP for social networks lies in providing the required quantity of information while leaving space for imagination. It’s worth taking your time and doing it right, however, since the much better your RFP, the better the supplier propositions will be.
(FYI: RFPs can be used for other business needs too. You may create an RFP for help with a print marketing project or for making services. A social media RFP is specifically looking for propositions in the field of social media marketing.)
What to include in a social networks RFP
Wondering what to include in your social networks RFP?
While every RFP is various, a lot of strong social networks RFPs feature a few common aspects. (Simply check out a couple of social networks RFP examples, and you’ll see these exact same details showing up once again and once again and once again.)
Your social media material ought to be imaginative, however when it concerns social media RFPs, it truly is best to stick with a tested structure.
Whether you wish to work with a social networks firm, digital marketing agency, or private professional, we advise including these 10 sections (in this order!) for your next social media RFP.
2. Company profile
3. Social media ecosystem
4. Task purpose and description
6. Secret questions
7. Bidder qualifications
8. Proposal guidelines
9. Task timelines
10. Proposition evaluation
We have actually parsed out each section so you can get a better sense of what it ought to consist of in your RFP for social media services.
This is your impression: an opportunity to provide a big-picture summary of what you’re looking for. It’s like your objective on a resume.
Supply a high-level summary of your social media RFP. This short section should include essential details such as your company name, what you’re searching for, and your submission due date.
Here’s an example:
Phony Company, Inc., the international leader in fake business, is searching for a fake social networks awareness project. We are accepting proposals in action to this phony ask for proposition till [date]
2. Company profile
Time to peel back some layers and let the reader know what your brand is all about.
Share some background on your company. Attempt to exceed the boilerplate and provide information that may pertain to an RFP for social networks marketing services. This might include your:
- Objective statement
- Core values
- Target clients
- Key stakeholders
- Competitive landscape
If consisting of any of the above in your social networks RFP would need revealing trade secrets, note that additional information is available upon demand and/or NDA signature.
3. Social network ecosystem
In order to get excellent social networks propositions, you’ve got to provide your vendors a peek behind the drape. Understanding is power!
Provide suppliers an introduction of how your company uses social media. Let them understand which social channels you’re most active on or which networks you’ve picked to avoid. Some other things you might mention in this area might include:
- A summary of active accounts
- Essential elements of your social marketing technique
- Summaries or links to past or continuous campaigns
- Appropriate social analytics (e.g., audience demographics, engagement, a social networks audit, and so on)
- Emphasizes from your social accounts (e.g., content that performed well)
Discover Puerto Rico outlined its wide range of social media accounts in its social networks RFP, clarifying the distinction in between their leisure audience and their service audience.
SOURCE: Discover Puerto Rico An essential factor to provide this intel in your social media RFP is to prevent repeating. Without this information, you might end up with social media proposals that are too similar to previous concepts, which is eventually a waste of everybody’s time.
The much better a vendor can understand your social media landscape, the much better they’ll be able to deliver a successful concept.
4. Task purpose and description
Describe the purpose of your social networks RFP. What are you looking for? What social networks objectives are you wanting to accomplish? Be as particular as possible.
Some examples might include:
- Promote awareness of a brand-new store opening in [place]
- Gain new followers on a recently released social media channel
- Increase factor to consider for an existing service or product
- Create more leads through specific social media channels
- Develop your business as a thought leader
- Share company worths or efforts with a target market
- Run a seasonal promo or social contest
Keep in mind, social networks campaigns can and must include numerous objectives. Each goal offers a box for a supplier’s proposal to tick off.
This RFP from SkillPlan describes the business’s main goals and secondary goals plainly and concisely.
SOURCE: Merx Think about utilizing main and secondary goal categories so that it’s clear what matters most.
The struggle is real … real important to share with your possible brand-new social networks collaborator, that is.
Most companies are well aware of the special difficulties they face on and off social networks, but an uninitiated 3rd party won’t have that exact same understanding.
Identify roadblocks in advance in your social media RFP so you can collaborate to solve or work around them.
Obstacles may consist of:
- Customer sensitivities (e.g., anything that would assist a supplier avoid pushing known discomfort points)
- Legalese (e.g., cumbersome disclaimers and disclosures that often obstruct of imaginative principles)
- Regulatory compliance (exist age or other limitations connected with marketing your product?)
- Distinction (is it hard to distinguish your services or product from rivals?)
- Social media security (have you faced concerns with scammers or hackers in the past?)
Resource and budget difficulties may be relevant here, too. Does your business have enough personnel to support needed customer support and neighborhood management? Be truthful. The best proposals could provide indispensable options.
6. Secret questions
It’s going to be difficult for a supplier to supply a fantastic answer when they do not understand what you’re requesting.
That’s why it’s extremely common to discover questions in social networks RFPs used for marketing purposes. They typically follow or are consisted of as a subsection in Challenges. In many cases, they merely ask: How will your proposition address these obstacles?
Including concerns is a way to ensure that proposals supply the services or responses head-on rather than evade or skirt around them. If your company deals with substantial challenges, these responses will make it much easier to evaluate the proposals you receive.
7. Bidder credentials
Sure, there’s a possibility a young hotshot with a heart of gold is going to simply crush your task, however opportunities are you’re searching for someone who’s existed and done that. So request what you desire.
The bidder certifications section of a social networks RFP is where you can ask for details on why a company may be distinctively qualified to take your job on.
Experience, past projects, team size, and other credentials are very important factors when assessing vendors who address your RFP for social networks marketing services.
Consist of qualifications that will produce a successful project, help you examine social networks proposals, and are very important to your organization. For instance, while it might not concern a social networks RFP, your business may choose B Corps.
Some things to request:
- Details on the size of the vendor’s team
- Evidence of social media training and accreditation (SMM Panel’s social marketing education and certificate program, for instance)
- Examples of deal with past or existing clients
- Customer testimonials
- Arise from previous projects
- A list of employees– and their titles– who will deal with the task
- Job management approach and strategy
- Resources that will be committed to the project
- Anything else about the vendor and their work that is very important to you and the execution of the task
Sure, you can disregard the bidder qualifications area, but you may wind up with a lot of applications that do not have the details pertinent for you to make a decision. So consist of anything and whatever you want to see from potential vendors.
8. Proposal standards
This is where you get into the nitty gritty: how precisely do you desire this social media RFP packaged and delivered?
This area needs to cover proposition submission essentials: when, what, where, and just how much. Show the due date for submission, how proposals should be formatted, and the level of detail you need for budget breakdowns.
The Federal Government of Nova Scotia provides vendors a clear overview for their proposals.
SOURCE: Nova Scotia If your business has brand name standards, social networks standards, a social media style guide, or any other appropriate resources, consist of links or details on where suppliers
can find them. Make sure to include a point of contact as well. Our social media RFP template puts contact info in the header. But it does not matter whether you put it first or last, so long as it’s available for firms to direct questions or information.
9. Task timelines
Every social networks RFP must suggest proposition and project due dates– that’s why you will not discover a social media RFP example without one.
In this area, offer a structured proposition schedule that suppliers can follow. If your job is connected to a specific date or occasion, consist of those key shipment dates too, however if you have actually got some versatility, it’s OK to be broad here.
A social networks RFP timeline might consist of:
- Deadline to RSVP participation
- Meeting period with vendors for initial conversations
- Due date for companies to send questions
- Proposal submission deadline
- Finalist selection
- Finalist presentations
- Choice of winning proposition
- Contract negotiation duration
- When alerts will be sent out to bidders who were not chosen
- Include a difficult due date or target project date. If essential milestone and deliverable due dates are already in place, that need to be shown here also.
10. Proposition evaluation
Just like your teacher provided you with a rubric back in your schooldays, you ought to use suppliers a clear set of judgment standards to work towards. How can they wow you if they don’t understand what wows you?
Both you and prospective suppliers need to know ahead of time how their proposals will be evaluated. List the requirements you will determine and how each classification will be weighted or scored.
The National Institute of Urban Affairs supplies a detailed chart outlining how each application will be judged. Intimidating? Yes. Crystal clear? Also yes.
SOURCE: National Institute of Urban Affairs Be as transparent about your company choice process as possible. If a rubric template or scorecard is readily available, include it here. If critics will supply comments, let bidders understand whether they need to or ought to not expect to receive them.
Finally, suggest the mentioned budget’s role in your decision-making procedure. Will it be revealed to evaluators after they’ve scored the proposition? How will cost vs. value be figured out?
Social media RFP template
If you skimmed all that material, we don’t blame you– it’s a lot to take in and procedure!
That’s specifically why we built this totally free social media RFP example: a template to make things easy for you.
Use this social media RFP design template as a starting point, and customize it to your requirements. You’ll be able to use this to produce your own in minutes and discover the right supplier to help you achieve your objectives.
Save time managing your social media presence with SMM Panel. From a single control panel you can release and arrange posts, find pertinent conversions, engage the audience, measure outcomes, and more. Attempt it free today.