Microsoft Announces Store Advertisements & Other Updates

Microsoft published its newest round of advertising product updates today.

Amongst the leading updates is the launch of Microsoft Shop Advertisements on desktop gadgets.

The updates to Microsoft’s marketing products consist of:

Microsoft Store Ads
In-Market Audience Growth
Responsive Search Advertisements Update

Let’s dive into each upgrade and how to take advantage of each as a marketer.

Broaden Reach With Microsoft Store Ads

If you remain in the app or video gaming industry, this update is for you.

This brand-new format will display your ad in the Microsoft Store app on Windows 10 and 11 desktop gadgets.

More particularly, the advertisements will display in the Apps and Gaming tabs in the shop.

Here’s an example of what Microsoft Shop ads will look like:

Image credit: Microsoft Advertisements Blog, January 2023 A few of the advantages of the new Microsoft

Store advertisements include the following: Expanded discovery of your app or game on extra devices Easy campaign setup and management within the Microsoft Advertisements platform Compatibility with the current UET tag to track habits To start with Microsoft Shop advertisements

, you’ll need to send your brand and link shop products to your

Microsoft Advertising account. When authorized, you can begin using this format immediately. In-Market Audiences Broaden Globally This next Microsoft Marketing update is for global advertisers. Just revealed, the In-Market audience sections broadened to new markets in the Middle East and Africa. With the growth, 71

In-Market audiences are now available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

Tanzania Zimbabwe Lesotho Mauritania Mauritius

Namibia

Reunion Island Seychelles Gambia Congo Guinea

Madagascar

Togo Nigeria Last Call For Expanded Text Advertisements While not a brand-new update, Microsoft advised online marketers that January 31 is the last day

to produce or modify any Expanded Text Ad.

Starting February 1, the only new search ads that

can be created

are Responsive

Browse Advertisements. If you have existing Expanded Text Advertisements in your account, they will

continue to serve. Nevertheless, you won’t be able to produce or modify ETAs

after the January 31 due date.

This will be no

surprise if

you’re running your Microsoft

Browse projects in tandem with Google Search campaigns. Google was the first to officially sunset ETAs on June 30, 2022. What To Expect From Microsoft Ads In 2023 At the end of their January

product upgrade, Microsoft teased a couple of highlights of what’s to come in the list below year.

From the official statement, it seems that Microsoft will continue to distinguish its advertisement platform from Google by focusing on the following: Local Browse ads

Marquee advertisements Additional vertical advertisements If you’re unfamiliar with vertical ads from Microsoft Advertisements, they formally debuted in September 2021. Presently, vertical ads are available for the following

products: Automotive Credit card Cruises Medical insurance Professional services Tours and activities It will be interesting to hear what additional verticals Microsoft focuses on in 2023. Stay tuned for Microsoft’s next item updates coming February 7. Included Image: monticello/SMM Panel