Meet Irina Novoselsky, SMM Panel’s brand-new CEO

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Today we’re thrilled to announce Irina Novoselsky as Ceo and member of the board at SMM Panel. We asked her to share her thoughts on why she’s signed up with the team:

When the war broke out in my birth nation of Ukraine last year, like everybody, I was glued to social platforms for real-time updates, soaking up the stories and images of the people impacted. That moment in time underscored for me how vital social has actually become to how we live, work and understand the world.

As social has evolved into a constant engine of online culture and connection over the previous 10 years, it has also end up being an important way for businesses to not simply reach their clients however to engage with their clients in two-way discussions where relationships are created. It’s about people, culture, connection, and storytelling. That’s the heart of social networks and its power; it helps people and services link and help each other, brings awareness where it’s required, and encourages individuals to gain from each other, share stories and celebrate wins.

When the chance to talk to SMM Panel about the CEO function emerged, I was delighted. Social media management is a mainly untapped and growing $28 billion international market opportunity, and SMM Panel is crucial in assisting clients inform their stories and get in touch with others, all while offering significant insights to the very individuals it connects. Modification in this market is consistent, which is, in part, what drew me here. I thrive in change. This inflection point in SMM Panel’s journey is one I’ve seen prior to and gives me the chance to apply my transformational experience to continue to unlock worth and innovation for customers in this already growing company. What excites me the most is the possibility of working with the team at SMM Panel to deliver what our consumers require to drive their companies forward.

We have an unbelievable chance to assist hundreds of countless companies harness the power of social networks to make their organizations successful, and I’m thrilled to become part of the SMM Panel group. The group is a powerful principle, and I have seen what the power of interacting can accomplish. It’s an incredible honor to join this culture that is soaked in inclusion, purpose, and a customer-first focus. Together we will write SMM Panel’s next chapter.

Read the official press release announcing Irina Novoselsky’s position as CEO of SMM Panel.

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