How to Make Money as a Freelance Social Media Supervisor [2023]

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Whether you are aiming to begin a side hustle or a new career modification, working as a freelance social media manager can provide you with liberty while still dealing with projects you are passionate about.

However it’s tough to understand where to start, and you may have more concerns than answers on how to make money as a social media manager. Let’s examine what you need to get going.

Oh, and if you want to hear guidance from our own internal social media group here at SMM Panel on how to end up being a social networks manager, view this video:

Perk: Personalize our complimentary, expertly created resume design templates to land your dream social media task today. Download them now.

Who is a freelance social media supervisor?

A freelance social networks manager is a social media professional employed by customers who want to outsource their social technique and execution.

Normally, freelance social media managers deal with numerous business and customers at a time.

Services frequently offered by freelancer social media supervisors can consist of:

  • Social network method
  • Creating and handling content calendars
  • Material development (photography, design)
  • Material composing
  • Scheduling and publishing posts
  • Community management (engaging with followers, addressing DMs and remarks)
  • Analytics and reporting

9 skills that freelance social media managers need to have

If you wish to follow the freelance course, you’ll require to cultivate entrepreneurial skills on top of your social networks management knowledge.

You may be great at getting results for your clients, but you can wind up struggling if your service processes aren’t strong.

Here are 9 skills you must hone if you want to end up being a successful social media manager.

Content writing

Social media has grown more visual in the last few years, but a great caption goes a long way in establishing an engaged community.

Freelance social networks supervisors should be proficient at copywriting and editing, as the most efficient social networks posts are short, snappy, and witty.

Material production

A freelance social networks manager wears numerous hats, and material creation is no exception. In many cases, you may be expected to produce graphics, Buy TikTok Verification Badge videos, or photography.

You don’t need to be a Photoshop specialist, either. Tools like Canva make design incredibly easy with design templates customized for social networks posts.

Whether you’re recording videos for Buy TikTok Verification Badge or taking photos for Buy Instagram Verification Badge, you require a mobile phone efficient in recording content and editing it for various social networks platforms. Each platform has its own image and video specifications, so ensure you’re creating content that fits.

Community management

There are a lot of individuals interacting with a brand’s social networks pages. From DMs, comments, and reviews, a social media manager may be expected to respond to each message.

It’s time-consuming, and many brands outsource this element of social networks management. Excellent community management needs being arranged and careful (guaranteeing no customer service concerns are missed out on), following the brand name’s intonation standards, and having authentic interactions with the community.

Analysis and reporting

This is a huge one. Social networks supply a lot of data, and your clients will expect you to be able to gather and analyze it. You need to be able to arrange through the numbers to find actionable insights.

You’ll likely need to provide a regular monthly report to reveal your clients the results of your campaigns. (Psst, here’s a complimentary social media report template.)

Your social reports must describe the results of your work, highlighting audience development, engagement rates, reach, and direct sales/conversions, if applicable.

Presentation and sales

As part of your freelance company, you need to have the abilities to pitch and offer your services to possible clients. This is most likely an ability you didn’t need in your business life as a social media supervisor, however it’s vital as a freelancer.

Among the hardest aspects of freelancing? Client tasks can end, and you might not have new customers lined up to take their areas. Getting good at freelancing methods finding out how to keep your eyes open for new opportunities.

Pitching and offering your social networks services will end up being more comfortable the more you practice.

Customer relationship management

Improving your relationships with your clients can grow your service. After all, if your customer likes working with you, then possibilities are they’ll continue to send work your method. They may even refer you to others in their network or provide a testimonial for your website.

Building and preserving client relationships is vital to being an effective social networks supervisor. While your current customers are important, you do not want to disregard other relationships. You’ll want to keep tabs on your potential clients and past customers and let them know if you have accessibility.


Social media supervisors require to have their fingers on the pulse of the latest patterns. This can mean everything from memes to current occasions. Without this viewpoint, social networks campaigns can look out-of-date or not pertinent.

For instance, Wendy’s used the timing of the FIFA World Cup 2022 to promote an unique prize for the winners of the U.S.A. vs. England game. The winning nation scored free french fries in the Wendy’s app.

Since the game ended in a draw, both countries got free fries (or chips for the English).

Task management

Organization is another crucial ability for freelance social networks supervisors. Not only do you require to manage content calendars, however you also require to keep track of your own service. While you might have dealt with job managers in previous functions, going self-employed ways taking on this task yourself.

You’ll need a social networks management workflow to ensure properties are provided on time and approved by your clients. You’ll also need a procedure to ensure your billings are getting provided and paid.

Marketing and technique

Comprehending marketing strategies and how they will impact your social media campaigns are non-negotiable skills. You may be responsible for developing a social networks marketing technique that lines up with the customer’s organization objectives– and even if you aren’t producing the technique, you’ll likely be following another person’s.

Every social networks post needs careful reflection on how it helps grow the customer’s business. Strategic believing turns a social media post into interesting content.

How to become a freelance social networks supervisor in 2023

Step 1: Establish your service

Before you can work as a freelance social networks supervisor, you need to consider what you require to do legally to establish a business.

This will differ depending on national and local laws, but might include:

  • Deciding which kind of organization you should sign up (such as a sole proprietorship or a limited liability business).
  • Registering your company name (which requires to be unique); check trademark databases if you want the choice to trademark your brand name in the future.
  • Registering for a tax number (not all freelancers need one, so be sure to research the requirements for your situation).
  • Getting your business license (which normally requires to be restored each year).
  • Producing a company bank account (optional, consult an accounting professional).

Along the way, you might wish to consult with a tax professional to figure out how much of your earnings you should reserve for taxes. They may likewise be able to supply suggestions on which business type would best match your needs.

You may likewise want to produce a business e-mail and social networks accounts (or at least reserve the handles for your organization name, in case you decide to build them up in the future). This will be useful when you begin marketing your service more publicly and need to develop a brand.

Step 2: Construct a portfolio

As soon as you have actually taken care of the legal aspect of freelancing, you ought to consider producing a portfolio to show your proficiency.

There are a couple of various ways to display your professional portfolio. Some concepts include:

  • Building a website
  • Utilizing your LinkedIn profile
  • Producing PDF files
  • Using a Google Folder to keep your case studies

If you have actually only worked full-time corporate functions, you can utilize projects and examples from those roles to build up your portfolio. Simply ensure you focus on the social networks marketing methods you have actually added to and the results for which you were accountable.

Step 3: Cost your services

Prices your services is probably one of the most agonizing parts of a freelancer, specifically if you are brand-new and uncertain of what is a reasonable rate. There are many aspects to think about, including your desired wage, business expenses, taxes, and more.

We go over some benchmark rates below, however you need to think about networking with fellow freelance social networks managers to learn what they are charging for their services. Doing your own main research can help you develop a competitive rate for your own social networks services.

Step 4: Put yourself out there

Now comes the enjoyable part: landing your first clients. No matter how gifted you are as a social media manager, you need to put yourself out there for clients to know you’re readily available as a freelancer.

Here are a few ideas to assist you get started:

  • Networking occasions. Networking events are an excellent way to put yourself out there and meet new individuals. If you have a particular niche, you may wish to go to events where you can satisfy people from that market. And don’t forget your fellow freelancers. They can offer valuable insights into working as a freelancer and may even recommend you to their customers.
  • LinkedIn. An enhanced LinkedIn profile can assist customers find you and inquire about your services. You can include portfolio pieces to your profile and network with peers on the platform.
  • Social media groups. Numerous Slack and Buy Facebook Verification Badge groups frequently have channels where members can share self-employed social networks jobs. It’s also a terrific location to monitor patterns and network with other freelancers.
  • Word of mouth. Previous and existing clients can end up being an excellent source of referrals. When you’ve worked with a delighted client, let them know that you’re open to recommendations as they typically know other friends/contacts like themselves.
  • Content marketing. If you want to develop a longer-term steady source of customer recommendations, consider starting a newsletter, blog site, or Buy YouTube Subscribers channel. Your content needs to cover subjects prospective clients would have an interest in (such as “social media pointers for [your target market]) and include a CTA discussing your freelance social media services.

Step 5: Develop extra abilities

Structure related abilities can make your resume stand apart and may make clients employ you.

Here are some skills to think about working on:

  • Influencer marketing
  • Paid social marketing
  • Videography
  • Online reputation management
  • Material repurposing

2023 social networks freelance rates

Rates your freelance social networks work can be hard due to the fact that there are numerous variables to think about. Your social media management rate ought to be based on your experience, worth, overhead, and your customer’s budget and scope of work required.

It also depends on what the client requires for social networks. For example, a client may want an Buy Instagram Verification Badge technique, however they might also request content creation, post scheduling, month-to-month analytic reports, and community management.

Before you provide a prospective client a quote, it assists to know what they need.

Scheduling a discovery call can permit you to ask questions about the client’s service model, target consumers, marketing budget plans, KPIs, and any history of working with freelance social networks supervisors to reveal potential warnings. It likewise assists the customer be familiar with you and verify you’re an excellent fit for the task.

So what are the rough quotes for just how much a freelance social networks manager charges? Here’s the typical pay in the United States, according to ZipRecruiter:

  • Average yearly pay: $52, 613 Typical hourly rate:
  • $25.29 per hour Majority of wages range: $36,000-$ 60,500 Leading earners(90th percentile): $ 84,500 annually

Based upon the scope of work, you also require to decide if you will charge a per hour rate, regular monthly retainer, or another plan (i.e. % of earnings per lead created).

Monthly retainers are best for long-lasting jobs and will conserve you lots of time you would otherwise spend on time tracking.

6 pointers and best practices for freelance social media supervisor

Always keep your resume up to date

Resumes aren’t constantly required by possible clients. Generally a strong portfolio and suggestions suffice. However often they ask, so it’s great to have an updated resume offered. You can utilize our free social media manager resume templates to begin.

Hint: You may also wish to gather testimonials from previous and current clients to improve your track record. You can likewise produce case studies to promote your knowledge.

Communicate with your clients

The best method to grow a sustainable company is to secure ongoing tasks or retainers. Considering that social media is a continuous need, your client most likely desires you to handle it month-to-month. But this can just happen if they trust you. Part of that trust is communication.

As a freelance social media supervisor, strong interaction is your obligation. In case of any hold-ups, be timely and transparent. Creating a remarkable client experience is the very best way to retain existing customers (and perhaps even make a recommendation or two!).

Understand invoicing and taxes

Constantly make sure to sign written agreements with new clients, which ought to include your preferred payment terms and charges for late payments. A common payment term is 30 days.

You may want to get invoicing software application to send professional billings with due dates and automated reminders for payment. Some accounting software also includes invoicing in addition to tracking expenditures.

Don’t forget to set aside a percentage of your cash for taxes. The amount of cash you ought to save will depend upon your regional laws, so it’s finest to seek advice from an accountant to identify the tax rate.

Use social media management tools to conserve time

Buying tools can help you save time while working on social networks management.

A social media management tool like SMM Panel enables you to schedule posts, produce analytics reports, and respond to remarks and DMs, all from one control panel. And, benefit, you can ditch the spreadsheets since you won’t need them to spot patterns or extract insights.

Find out more about how SMM Panel can assist you easily handle multiple customers’ social networks accounts:

Save time managing your social networks presence with SMM Panel. Release and schedule posts, find appropriate conversions, engage your audience, measure outcomes, and more– all from one control panel. Attempt it complimentary today.


With files from Laura Wong.