Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic presented a new ad network called Blaze which places advertising on free WordPress.com websites and Tumblr. Marketing starts at $5/month.

Automattic is the company behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was established by Matt Mullenweg, the entrepreneur who developed the free WordPress open-source content management system (CMS).

Blaze Marketing Network

The advertising network was initially introduced in April 2022 as a network solely for Tumblr users to position advertisements on other Tumblr pages.

Automattic revealed that the network is now broadened to blog writers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin set up.

Publishers on WordPress.com will be able to utilize the WordPress control panel at wordpress.com/advertising to start choosing pages to market.

Marketing payment is for impressions, not clicks.

Those who are using the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t currently set up then it should be installed, either the free or superior variation works.

Those who are utilizing Jetpack can then begin the project from the WordPress.com control panel at https://wordpress.com/home.

From there a user browses to the Posts or the Pages screen and scrolls to select the posts or pages for marketing, clicking a three-dot (ellipsis) menu to select the Promote with Blaze alternative.

The user interface permits advertisers to select the audience that will see the advertisements. Audience selection is segmented by what continent the advertisements will appear in, what kinds of devices will see the advertisements (mobile or desktop) and by what subject the ads will be shown in.

Where Blaze

Advertisements Are Shown The advertising can appear from amongst countless Tumblr and free WordPress.com websites. Management of the Blaze advertising campaigns is done through the control panel interface at wordpress.com/advertising.

The campaigns are set up by a daily budget plan and by dates that the marketing will be revealed. Blaze advertisements include a title, a snippet and an image.

According to the Blaze support page:”Title: This appears above your image and as bolded text. You can compose a maximum of 80 characters here, use them carefully to capture the viewer’s attention.

Bit: A short text description of your post that appears beneath your image. You can compose an optimum of 120 characters here. We recommend using this text to support your headline and offer audiences more context about what they will see when they click the ad and come to your content.

Image: Submit an image to represent your post. You can use the crop tool to change your image’s look in the ad.”

Read the official statement by Automattic:

Introducing Blaze: A New Method to Spark Your Growth on WordPress.com

Featured image by SMM Panel/Asier Romero