“Ancient Armageddon”: How SEO Is Assisting Archaeologists Debunk Conspiracy Theories

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The viewpoints revealed within this story are solely the author’s and do not reflect the opinions and beliefs of SMM Panel or its affiliates.

You might have become aware of “Ancient Armageddon”, a series in which host Graham Hancock proposes controversial theories about the origins of ancient civilizations.

It invested a week trending in the global top 10 on Netflix, accumulating around 24,620,000 watch hours between November 14th and November 20th, 2022.

Netflix lends authority to the show by categorizing it as a “docuseries,” and IMDB classifies it as a “documentary” and “history.”

However online, it’s been shrouded in controversy, and search algorithms might be satisfying good-faith critiques about the show from scientists and educators– as some working archaeologists have actually deemed the show unverified pseudoscience at best, and harmful false information at worst.

The Society For American Archaeology composed a letter to Netflix asking it to reclassify and contextualize the program, citing the host’s “aggressive rhetoric,” the program’s “incorrect claims,” and the associations that the theories provided have with “racist, white supremacist ideologies.”

However this is a story about the role SEO plays in the controversy– how researchers and science communicators provide their critiques of the program, and how audiences discover them.

Browse algorithms get a lot of critiques for how they can be utilized to spread out false information.

However in this case, I’ve seen support for teachers and scientists who have committed to pressing back on popular pseudoscience.

Developers Rebutting “Ancient Armageddon” Get An Increase From SEO

I first found out of the controversy from Buy YouTube Subscribers creator “History With Kayleigh,” who, while not a scholastic or certified archaeologist, produces instructional videos about ancient history and archaeological sites.

She interacted with Tweets from scientists who had responded and “decided to attempt and compose a fair defense to the program,” as she informed me.

Kayleigh’s video about “Ancient Apocalypse” isn’t the best-performing video on her channel. Still, it was certainly carrying out above the average of her current releases in a brief quantity of time, at 67,000 views on December 1st.

Screenshot from Buy YouTube Subscribers, December

2022 But then, I took another screenshot of the channel after the weekend, on December 5th

. Kayleigh released a second video, and the very first” Ancient Armageddon: Reality Or Fiction?” had currently grown to 104,000 views

. Screenshot from Buy YouTube Subscribers, December 2022 Kayleigh wasn’t the only creator to release content about the Netflix series. Dr. Bill Farley, an archaeologist and associate teacher at Southern Connecticut State University who runs a

small Buy YouTube Subscribers channel about archaeology in his free time, made one of the earliest Buy YouTube Subscribers videos critiquing Hancock and the show. And while his reach is much smaller sized, his videos about”Ancient Armageddon” took off. Screenshot from Buy YouTube Subscribers, December 2022 Screenshot from Buy YouTube Subscribers, December 2022 Dr. Farley shared screenshots of his Buy YouTube Subscribers analytics, demonstrating that

his very first video about Graham Hancock drew more traffic than usual from Google searches. The listed below screenshots are from November 22nd, when

the video was still around 5,000 views. For that particular video, the” external”traffic source was around 28 %, compared to his channel average of around 10%. A third of that external traffic was from Google.

Screenshot of internal analytics of the”Archaeology Tube” Buy YouTube Subscribers channel, November 2022< img src= "https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/unnamed-639a5869b100b-sej.png"alt=" A screenshot of YouTube channel"Archaeology Tube"internal analytics"/ > Screenshot of internal analytics of the “Archaeology Tube” Buy YouTube Subscribers channel, November 2022

The following screenshot is the general channel data for comparison. Screenshot of internal analytics of the “Archaeology Tube” Buy YouTube Subscribers channel, November

2022 He also shared the search terms the video was carrying out best for within Buy YouTube Subscribers search. Screenshot of internal analytics of the “Archaeology Tube “Buy YouTube Subscribers channel, November 2022 I checked in once again with his channel on December 5th. Screenshot from Buy YouTube Subscribers, December 2022 This very first video still gains most of its

traffic from search terms. External views on it were about 11% lower on December 5th than they were on November 22nd. This makes sense with publications picking up the story

and filling search engine results pages(SERPs ). Screenshot of internal analytics of the”Archaeology Tube”Buy YouTube Subscribers channel, November 2022 The 2nd video has wildly different data, being pushed primarily by Buy YouTube Subscribers’s browse features like suggested videos. Screenshot of internal analytics of the “Archaeology Tube” Buy YouTube Subscribers channel, November 2022

This time, Buy YouTube Subscribers appears to have recognized the interest in a trending subject and pushed the video appropriately. In the first video that he made about”Ancient Apocalypse,”Dr. Farley addressed Hancock straight with a critique concentrating on the relationship in between the theories posed in the show, and white supremacy.

In the second video, Dr. Farley focused on exposing the specific fallacies in the program.

He informed me, “There is a MARKED distinction in the responses to the two videos. In video # 1, I discuss white supremacy and the history of Atlantean misconceptions with racism. That video has … hundreds of disparaging remarks [that] are misogynistic, racist, and homophobic.

The second video also has some comments like this, but many more favorable remarks or useful criticisms. This video just spoke directly to some of the frauds in the program however does not directly attend to racism or white supremacy.”

Even with the unfavorable reaction, the fact stays that individuals enjoyed and engaged with the video, as this screenshot of the video’s engagement data shows.

Screenshot of internal analytics of the”Archaeology Tube” Buy YouTube Subscribers channel, November 2022< img src= "https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/unnamed-4-639a5a656371e-sej.png"alt=" A screenshot of YouTube channel "Archaeology Tube"internal analytics"/ > One could argue that this is a fluke– which these apparently successful performance metrics are merely about taking advantage of a trending keyword.

However Buy YouTube Subscribers algorithms work differently from Google Search.

Buy YouTube Subscribers uses metadata about videos to approximate significance, however it also utilizes user engagement signals such as watch time to check the importance of videos to particular queries. Buy YouTube Subscribers’s leading ranking aspect is audience satisfaction.

“History with Kayleigh” has a big following currently that likely provided her videos a boost. However Dr. Farley does not have a large following, and the reach of his videos comes down to organic discovery.

Individuals Search For Info About “Ancient Apocalypse” And Discover Critique

Other researchers, with little and big followings, have also seen unusually high traffic about this topic on other platforms.

Dr. Flint Dibble, an archaeologist at Cardiff University, wrote a defense for The Discussion and noted the popularity of the piece on Buy Twitter Verification Badge:

Screenshot from Buy Twitter Verification Badge, November 2022

I reached out to Dr. Dibble for his viewpoint. He mentioned: “I have actually gotten a large range of actions to my thread. Lots of abuse, and a lot of praise. Several individuals plainly found it while looking for more information on the program.

Some, especially within the first week of release, mentioned they were searching Buy Twitter Verification Badge to find reactions to it either prior to watching or mid-watch.

The people who mentioned finding the thread through a search were all pleased for quickly getting a clearer context for the show.”

He shared an example of a Buy Twitter Verification Badge user who went trying to find info about the program while they were enjoying it and appreciated the critique he published on the platform:

Screenshot from Buy Twitter Verification Badge, December 2022

Dr. Andre Costopoulos, an archaeologist at the University Of Alberta, blogged about the program on his individual WordPress blog and shared his blog analytics with me in late November.

The content he discussed “Ancient Armageddon” became the very best performing on his website in a matter of days, with Google Search making up the clear bulk of traffic.

Screenshot of internal analytics from archeothoughts.wordpress.com, November 2022

General, this isn’t a big amount of traffic. What’s intriguing here is how the content about the program compares to other material by this developer, particularly because the website is fairly little.

Dr. Costopoulos thinks that researchers can reach audiences hungry for info if they learn the tools.

“Scientists can utilize these tools simply as well as our pseudo-alters,” he informed me, “and often to much better impact, because we really have evidence to back up our claims.”

How SEO Can Be Utilized To Spread Out False Information

Search algorithms are hotbeds of misinformation.

Dissemination of conspiracies and false information has actually been a hot subject on several platforms, from Buy YouTube Subscribers to Buy Facebook Verification Badge.

Google has been considering misinformation and how finest to solve it for several years.

People who market conspiracy theories and pseudoscience know this. They’re skilled online marketers and storytellers, and they’re good at SEO.

That can make it far more difficult to communicate great science than false information. Researchers have requiring tasks outside of marketing and publishing, and their conclusions are typically hard to communicate efficiently.

They’re not trained to do it, and academic community is sluggish to adapt to digital trends.

That leads the way for a conspiracy theory to take off with bit more than a great story and good marketing.

Dr. Farley said: “By and large, I think academics have no concept how to do SEO (I’m just stumbling around in the dark myself), and misinformation folks are much, better at it. Academics, frankly, don’t have the time to learn this stuff.

It would be really cool if our universities would help … but I have actually discovered the media departments at unis are very old school. If I brought this to them, they ‘d pitch a media declaration to the regional paper.

Our media department is great and has great intents, however by and large, they’re early in the game on using social networks as a media tool.”

So we have a conundrum where scientists, who aren’t necessarily trained in communications and marketing, take on against professional online marketers of ideas. And they’re doing it with personal passion tasks on top of their existing tasks.

When it pertains to organic reach, scientists require allies.

Is Critique Of “Ancient Armageddon” Having An Effect?

The results don’t seem as encouraging when you zoom out and have a look at the SERPs for “Ancient Apocalypse.”

I opened an incognito window in Chrome and ensured my VPN was turned on (United States place), then looked for [ancient armageddon]

The outcomes here are a little a variety. The first outcome is simply a link to the show. That’s to be expected.

Right away below are the video results. The second video outcome appears to support the program. It had around 60,000 views when I took the screenshot. That’s a substantial amount of reach compared to the examples we looked at above.

The 3rd video result has much fewer views however reviews the program.

We can also see, on the information panel, that the critiques from the clinical neighborhood may not be having an extensive effect. Audiences review the program well.

Underneath the video results, we do see critiques from The Guardian and Slate. Let’s turn over to the news outcomes.

These are mainly reviews of the show published on large media platforms. Reporters are helping researchers get their message out.

I checked in again a couple of days later, utilizing an anonymous visitor Chrome browser with my VPN switched on (United States place). There was an intriguing modification in the SERP:

It appears like Google picked up on the debate and the newsworthiness of the search. The video outcomes were gone, changed by a “Leading Stories” search function that appears above the natural outcomes.

So, what’s the takeaway here?

Archaeologists Saw An Increase From SEO With Limited, But Important, Effect

Archaeologists did see an increase from SEO on this topic. But we can see from Google results that the show is popular, and the show’s fans have a lot of traction too.

The minimal impact of this cumulative effort demonstrates the hurdles facing science communicators. The effect of their review appears to be a drop in the container compared to countless individuals who viewed the program.

However we shouldn’t discount the success of these researchers and educators, either.

They’re developing neighborhoods, providing information for individuals who look for it, and altering minds. When you look carefully, you can plainly browse algorithms rewarding these creators for their efforts.

Interested users do discover legitimate scientific research when they look into the series. The content is reaching individuals, and it’s inspiring them to analyze the program critically.

This is motivating news for the general quality of search.

I think online marketers can assist here.

SEO experts have the understanding and resources to help enhance these messages. Perhaps we could consider it a little bit of search community service.

More resources:

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